This is a very interesting case of one personal injury law firm suing another personal injury law firm. And no, neither one has injured the other. The reason is because when you search for the suing attorneys on Google, the other attorneys show up as the #1 result. The first attorney is claiming trademark infringement.

Source: http://www.jsonline.com/news/milwaukee/70430797.html

“Someone looking for a personal injury lawyer in the Milwaukee area might easily type the names Habush and Rottier into an Internet search engine.

Habush, Habush & Rottier, one of the state’s oldest and largest law firms specializing in personal injury cases, has had many publicized successes and advertises a lot.

But the first result most major search engines return is for a Habush competitor – Cannon & Dunphy.

On Wednesday, Robert Habush, Daniel Rottier and their law firm sued William Cannon, Patrick Dunphy and their Brookfield law firm, asking that a court halt the defendants’ use of paid-for keywords Habush and Rottier to direct searchers to the Cannon & Dunphy Web site.

It appears to be a first-of-its kind claim in the increasingly competitive and sophisticated world of search engine advertising.”

Can’t we all just get along? It’s difficult to say who will win out on this one.

Have you suffered from some type of injury caused by someone else’s negligence? Let us help you get the compensation you deserve. Call the Knoxville personal injury attorneys who care.